How much does a custom CRM cost?

It depends on how much of your workflow it needs to cover — most builds land in the range of a 4–10 week project, quoted as one fixed price at the scoping call. Weigh that against per-seat fees that compound with every hire, forever, and the math usually turns in custom's favor fast.

How long does it take to build a custom CRM?

Most custom CRMs ship in 4–10 weeks. You review the build on a live staging app the whole way through, so launch day is a formality, not a reveal.

Can it integrate with the tools we already use?

Yes — that's usually half the reason teams call us. Email, calendars, accounting, phone systems, marketing tools, your own product's database: if it has an API, your CRM can talk to it properly instead of almost.

What happens when we need changes later?

You own a standard React + TypeScript codebase, so any developer can extend it — yours, ours, or anyone you hire. Most clients keep us on for ongoing improvements, but nothing locks you in.

Why not just use HubSpot or Pipedrive?

Sometimes you should — and we'll say so on the scoping call. If an off-the-shelf CRM fits your process out of the box, it's the faster, cheaper answer. Custom pays off when your workflow is your edge and forcing it into someone else's pipeline model costs you deals.

A CRM built around
how you actually work.

Your sales process doesn't fit Salesforce's boxes — so stop paying per seat to fight them. We design and build custom CRMs as production-grade code, shipped in weeks by a US-based team you can depend on.

Book a free scoping call

200+ products shipped · US-based team · free, no-pressure scoping call

Sound familiar?

PER-SEAT PRICING, FOREVER

Every new hire adds another monthly seat — for a system where most of the features go unused. The bill only ever moves in one direction.

You're renting software sized for someone else's company

YOUR PROCESS DOESN'T FIT

Your deals don't move the way their pipeline says deals should. So your team fudges stages, skips fields, and works around the tool instead of in it.

A CRM should match your workflow, not flatten it

SPREADSHEETS ON THE SIDE

The CRM can't hold your real data, so the truth lives in a spreadsheet next to it. Every record exists twice, and neither copy is right.

If the real system of record is Excel, the CRM already failed

INTEGRATIONS THAT ALMOST WORK

The native integration gets you 80% of the way there. The last 20% is a chain of automation tools that breaks quietly and syncs late.

"Almost integrated" means someone re-keys data every week

REPORTS THAT LIVE IN EXCEL

Every question leadership actually asks requires an export, a pivot table, and an afternoon. The built-in reports answer questions nobody asked.

Your numbers should be one click away, not one export away

FEATURES YOU PAY FOR, NEVER USE

You're on the premium tier for one feature, dragging a hundred you'll never touch. Reps wade through fields and menus built for a company that isn't yours.

Feature bloat isn't free — you pay for it in seats and in adoption

Sometimes the answer is: just use HubSpot.

We're not here to sell custom software to teams who don't need it. If HubSpot or Pipedrive fits your sales process out of the box, use it — it'll be live by Friday. Custom pays off when your workflow IS your edge: when the way you sell doesn't fit anyone's boxes, when the spreadsheets on the side have taken over, when the per-seat math has stopped making sense. That's exactly what the scoping call figures out, straight, for free.

Off-the-shelf vs custom

	Off-the-shelf CRM	Custom CRM
Pricing	Per-seat, per-month, forever — the bill grows with every hire	One fixed build cost, then Firebase or Supabase hosting, typically $25–$100 per month
Data model	Their objects and pipeline stages — your process bends to fit	Your objects, your stages, your fields — modeled on how you actually sell
Features	Feature bloat on every screen; the ones you need gated behind higher tiers	Exactly what your team uses — nothing to wade through, nothing to unlock
Reporting	Canned dashboards — real questions mean exports to Excel	Reports built around the questions your leadership actually asks
Ownership	You rent the platform — leave, and the workflow stays behind	Your repo, your data, your infrastructure — no per-seat fees, ever

Hosting range reflects typical small-to-mid teams; your free scoping call includes numbers for your actual usage.

How we build it

FREE SCOPING CALL

We dig into how your team actually sells: your stages, your data, the spreadsheets on the side, the tools it all has to talk to. You leave with a straight recommendation — build custom, or stay off-the-shelf.

If HubSpot fits your process, we'll tell you. For free.

FIXED QUOTE

We turn the scoping call into a spec you can read — your pipeline, your objects, your automations, your integrations — with one fixed price and a timeline before we write a line of code.

The price we quote is the price you pay

DESIGN + BUILD

Senior US-based developers build your CRM as production-grade React + TypeScript on Supabase or Firebase — shaped around how your team sells, not around a template.

Your workflow becomes the software, not a workaround inside it

REVIEW ON A LIVE STAGING APP

You and your team click through the real thing on a staging URL as it comes together. Feedback lands straight in the build, not in a change-order queue.

You see your CRM working before launch day

LAUNCH + SUPPORT

We migrate your data in from the old CRM and the spreadsheets, train your team, hand you the GitHub repo, and stay on for post-launch support.

Your CRM, your code, your infrastructure

Book a free scoping call

What you get

A CRM YOU OWN

A GitHub repo in your name — standard React + TypeScript any developer in the world can pick up. No vendor lock-in, and no per-seat fees, ever.

React + TypeScript / Supabase or Firebase / Your repo, your infrastructure

ONE FIXED PRICE

One quote before we start, and that's what you pay. Compare that to per-seat pricing that compounds with every hire, forever.

Know the full cost before you commit

A US-BASED SENIOR TEAM

The same senior US engineers who scope your CRM design it, build it, and support it. No handoffs, no juniors learning on your project.

Talk directly to the people writing your code

The kind of software we build every week

Start with PipelineOS below — a full sales CRM we designed and built end to end.

SaaS · Client Portals

ClientHub

Branded client portal in a box.

View case study →

Marketplace · Home Services

LocalLoop

Hyperlocal marketplace for home services.

View case study →

B2B SaaS · Sales CRM

PipelineOS

A CRM that replaces messy spreadsheets.

View case study →

Field Service Management

ServiceGrid

Field operations, engineered for speed.

View case study →

Insurance · Document Processing

ReportFlow

Insurance claim docs, turned into structured reports.

View case study →

EdTech · Memberships

CourseStack

Membership platform for paid content & courses.

View case study →

See the full portfolio

A team of senior US engineers

Let's Build My App is a team of senior, US-based engineers who have worked together for years. No offshoring, no freelancer marketplaces, no juniors learning on your project. The same people who design your platform build it, review it, and ship it, so nothing falls through the cracks between teams who have never met.

200+

custom products shipped, and counting

100%

US-based senior engineers

35+ yrs

of combined software development experience

0

handoffs between teams who've never met

A CRM built around
how you actually work.